My UX Process
This is an 'Ideal Process,' but I know every project and team is different. With years of experience, I can adapt to the needs of any company or product team. Whether I have two days or six months, UX project sizing and roadmaps help keep everyone aligned with business goals.
Project Kickoff | Market Research
• Meet with PM’s, Key Stakeholders and / or Clients
• Research Industry Trends
• Ask myself “What is the Problem I’m trying to Solve?”
• Start Visualizing Workflows & Solutions
• Create customer journey maps and Identify Personas
• Start Sketches, Whiteboarding & LoFi Prototypes
Present V1 Interactive Prototypes to Team for Feedback
“Team” can mean many different things here. If I’m collaborating with other designers, they are my first pick, if I’m a lead UX or solo on a project - I get with PO’s and get their first thoughts. If they love it - I’m presenting to bigger audiences in Board rooms with the Idea that if I get buyin I’ll polish it even more before starting the next step in the ideal UX process.
User Feedback - Testing & Labs
Oh what a joyous thing to actual get feedback from a user! Once again I’ve been doing this long enough to get close on V1’s so that the feedback, testing etc goes relatively smoothly. Of course there are always things you could update and some things that weren’t obvious to a designer in the process. I like to say “Get out of the User’s way!” Because in the end capturing great user feedback will save the company money - let’s do it once right, not twice.
Figma Dev Ready Prototypes
Once we went through Product, Stakeholder and Customer feedback iterations, we can finally polish our Figma Dev Ready Prototypes. This doesn’t mean I’m done. This just means we have a reference for the devs, sales demos and what we are trying to build. An important step but not the last.
Front-End Dev Workshops
This is critical to making sure the vision is realized. I have worked with some amazing front-end UI devs who I could give them my Figma files and they flip it perfectly. But those individuals are very rare. It’s a privilege to work with them but I’d say 90% of the time the UI devs are exactly that… “Devs.” They aren’t “Creative’s” and a lot of the time if they code a drop down w/ a label on it flush left - then that’s good enough right? Well, yes and no. What about the style, where’s my rounded corners? Why doesn’t the interaction match the Design System? Many many things that a designer will go nuts over and that’s why I like to have 1 on 1’s with the UI Devs in charge of my projects. They are usually very appreciative.